Market Demand & Commercial Feasibility
"Is there a market, and does this site stack up?"
Market demand assessments together with rigorous site assessments confirm whether a project could be viable.
Property economics · Est. 2017
Property economics for decisive developers.
Demand estimations, site feasibility and optimal land-use advice for the private-sector teams shaping retail, residential, mixed-use and industrial projects across South Africa.
What we do
Evidence behind every
development decision.
We work with developers, investors, landowners and retailers to answer the questions that determine whether a project proceeds, and what form it should take.
Site Assessment & Planning Support
"Will the site perform, and will Council support it?"
Access, visibility and passing-traffic review, with a read on likely Municipal Council support.
Retail Space Planning
"How much space should retailers lease, and what tenant mix works best for centres?"
Right-sizing guidance for retailers and tenant-mix advice for shopping-centre owners revamping or repositioning their centre.
Tailored Research & GIS
"We need a specific question answered."
Bespoke spatial, demographic and trade-area research scoped to a single decision.
The approach
Senior, considered, evidence‑led.
Urban Metrics is a principal-led boutique. Every engagement is shaped by a senior economist from brief through to recommendation, never handed to a junior team.
Our reports are written for decision-makers: clear in their conclusions, rigorous in their evidence, and honest about what the numbers do, and don't, support. We scale through a trusted network of associates when an engagement calls for additional planning, GIS or quantity-surveying capacity.
Market & feasibility·Site & planning·Optimal land-use·Retail space planning·GIS & spatial
Selected work
Featured projects
Market Demand
Hammanskraal Shopping Centre
Trade-area sizing and demand modelling for a new neighbourhood retail centre.
Optimal Land-Use & Surveys
Rosebank Mall Repositioning
Shopper intercept surveys and optimal land-use advice for a flagship Johannesburg asset.
Cost Benefit Analysis
George Municipality Investment Properties
Cost benefit analysis and proposed leasing model for the lease of the George Municipality's investment properties.
The practice
A boutique
by design.
We deliberately stay small so the senior thinking sits with the client, every time.
Urban Metrics carries forward fifteen years of property economics work in a focused, principal-led practice.
About the practice →Have a site, project or question in mind?
We'd be glad to hear about it.