Market Demand & Commercial Feasibility
"Is there a market, and does this site stack up?"
We bring demand-side evidence and site-level commercial fundamentals into one view, sizing the catchment, segmenting the customer, and testing whether a proposed project is viable on a specific site.
Project elements
- Quantum, mix and phasing options
- Demand-supply gap and absorption rates
- Demographic, income and LSM segmentation
- Spending-power and expenditure modelling
- Go / no-go recommendation with conditions
- Competitive supply audit and saturation analysis
- Trade-area definition (primary, secondary, tertiary)
- Revenue and cost build-up; high-level financial model